Customer Experience Since 1923

The Unforgettable "Coulter Experience"

There are many reasons the Coulter Automotive Group has prospered in the Phoenix area for more than eight decades. But one core value remains constant from the original dealership in 1923 to the present: the Coulter Automotive team wants to provide an unforgettable car ownership experience that earns your business for life.

That key value?focusing on their customers' desire for exceptional value across the span of their car-buying years and not just on the sale of the moment, has created a sales and service environment that is unequalled in the Phoenix market.

William R. Coulter, CEO, is the third generation owner of the Coulter Automotive Group, and his management philosophy is evident in the attributes of the individuals he selects for his sales and customer service teams. All employees, from the hands-on parts and service personnel to the first sales representative you meet in the showroom, personify the Coulter commitment to excellence:

  • Commitment to matching their customer's needs with the right product, not to pressure , manipulate or "Up-sell."
  • Commitment to creating an environment where their customers know that Coulter sales and service representatives are their "car advisors" whose primary job is their complete satisfaction.

The Coulter Group Provides an Unforgettable Car-buying Experience


The result of 80 years of empowering Coulter employees to "go the extra mile" to assure customer satisfaction is evident in the way second and third generations of customers describe the "Coulter Experience." It is not a cliché when customers say they "feel like family" at a Coulter dealership; it is the result of a pervasive management philosophy that starts at the top of the organization and is reinforced with every customer interaction.

Though proud of their tradition, the Coulter Automotive Group never rest on its laurels. Their service technicians receive world-class training to stay abreast of evolving technology. Sales and finance support staff serve as customer resources as well, mastering the nuances of finding the safety and performance features a customer has in mind, but being sure that the financing and payment plans they offer meet the customer's budget requirements. Consumers seeking value in a pre-owned vehicle have learned to trust and rely on the hundreds of inspections a Coulter pre-owned automobile is given before it is offered for sale.

Savvy Internet shoppers make up a large segment of the Coulter customer base. They find that after comparing the range of purchase opportunities in the Greater Phoenix market, Coulter's dedication to competitive pricing coupled with service after the sale are the aspects of automobile ownership that has the greatest impact over time.


Enjoy the Car-buying Experience you Deserve at a Coulter Dealership

We believe that everyone deserves the unequalled excellence of the Coulter Experience.

The Coulter Automobile Group invites you to come in to one of their 4 conveniently located dealerships and explore the Coulter Experience for yourself. Our dedication to your satisfaction will make buying and maintaining a new or pre-owned Coulter vehicle an unexpected pleasure.

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